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July 2008 Issue

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Taking SUMMER Stock
A few months back in this column I posted the industry reaction to the coming recession and how it might affect us all in the year ahead. Now that we are in that full blown predicament, and even the guy...
The Future of Imaging – Today
The one thing that all imaging industry executives share — be they manufacturers, retailers or service providers — is that they could use a better crystal ball to see what the future will bring them in the next 2 to...
Dry Labs 101: Choosing the Best Option for Your Business
Today’s photo retailer is inundated with countless decisions each day ranging from sales promotions and marketing programs to staffing issues and inventory management challenges. Some decisions are minor or tactical while others are major, requiring time, research and review. For...
Choose Your Words Carefully
Did you know the words you choose have a direct impact on your sales? It’s true. The language you use—and the story you tell—can either bring customers to your store or put you out of their minds indefinitely. Understanding the...
E-MAIL MARKETING: Quick, Inexpensive, Effective
Last year about this time, Picture Business tackled the subject of e-mail marketing and reported the trends that were set and followed in both content and technology. One technical hurdle was getting e-mail messages past spam filters, while one of...
CE & Imaging: The Collision Continues
We’re all lucky to be a part of this industry for myriad reasons, my favorite one being the simple fact photography, in one way or another, touches everything and everyone in the world, in some form. We’re also lucky to...
The Writing is on the Phone
Since its inception Picture Business has devoted considerable space covering the camera phone’s emergence, most recently demonstrated in May’s cover story on this burgeoning market. Speculation and trade talk in spaces like this about this constantly developing category and its...
How to Raise Your Profit Potential By $1,000 per Household
Frank owns several imaging retail stores. He’s survived the film and development bust and now faces the challenge of finding a way to offset economic pressures, falling margins and an increasing cost of doing business. At a conference last...