PMA 2007 Trend Watch
As is always the case, PMA provides an excellent opportunity to do a bit of trend watching and at this year’s gathering that activity bore even more fruit than usual. What follows is a brief look at a few of...
Gearing Up For the New Print Paradigm
When it comes to prints, the 4x6-inch is still “King of the Lab.” But today’s savvy retailers are increasing their print business by offering customers a bevy of creative options for their photos, not to mention workstations that provide all...
Retail in a Google World
Once decried as the doom of bricks-and-mortar retailing, the Internet is now the backbone for a technology-driven retailer’s competitive strategy, whether or not that retailer sells online. In this story we’ll examine how the Internet and its search engines have...
Field of View: PMA 2.0
The enthusiasm around this year’s PMA was palpable, with many calling it the year that the industry finally “got it”, or as one colleague described it, “PMA meets digital 2.0.” The change from last year’s show in Orlando in terms...
Measuring the “Pop” at the P-O-P
For everything else manufacturers and retailers do to promote products, and incite sales, it’s always come down to what the determined shopper finds in the store, at the point-of-purchase, that closes the deal. Selection, product information, unadvertised discounts or close-outs,...
Blue Wave Imaging Rides the Digital Crest
Corporate events held at the stunning Atlantis Paradise Island Resort in Nassau, Bahamas are understandably quite the memorable occasion. Joshua Yentis of Blue Wave Imaging, preferred vendor at the resort, knows all too well that you have one chance...
Unlocking the Creative Side of Digital
Spring has sprung. Break out of the winter doldrums and shake a tail feather; a profit-making tail that is. This is the year consumers will realize the fantastic creations they can make with their photos, even if they’re the...
Sidebar: Fujifilm/Xerox New Print Solutions
Last month, Fujifilm U.S.A. and Xerox introduced the Xerox Phaser 7076 at PMA. According to John Meyer, Vice President, Commercial Marketing, Imaging Division, Fujifilm U.S.A., the printer, which utilizes technology that’s very similar to some of its high-end products, produces...