Xerox/Fuji Continue Partnership

January 2008

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Xerox and Fuji will continue to advance the plans they laid out for photo retailers at last year’s PMA as the pair will demonstrate how their alliance provides customers with integrated software and printing solutions to create personalized photo specialty merchandise at PMA 2008.

With a joint booth presence at PMA, the pair will showcase their product offerings featuring Fujifilm’s software and photofinishing workflow integration services and Xerox branded printers, including the Xerox DocuColor 252 Digital Color Printer/Copier and Xerox Phaser 7760.  The flagship Xerox iGen3 110 Digital Production Press will also be center stage at the show printing photo specialty applications. The companies will participate together in the show’s “Visionaries Panel” hosted by Fox Business Network anchor Stuart Varney.

The two companies actually began this partnership at last year’s show, using Fujifilm software and Xerox printing technology to offer retailers the ability to offer an array of specialty photo products from books, calendars and trading cards, to school yearbooks and customized magnets. The companies will further increase their collaboration on marketing efforts, product development and education tools to help customers take advantage of the burgeoning profit opportunities in the photo specialty space.

Consumer appetite for such products is growing quickly, according to multiple research firms. A recent study by InfoTrends finds that the specialty photo printing market is expected to grow at a compound annual growth rate of 24.5 percent through 2010, reaching $800 million in revenues.

“The photo specialty print market is exploding,” said Quincy Allen, president, Xerox Production Systems Group.  “We are poised to be a leader in this space by pairing Fujifilm’s vast knowledge and expertise of retail printing, workflow solutions and consumer imaging needs with Xerox’s market-leading on-demand publishing, digital technology and media expertise. We’re passing along these benefits to our customers to better meet growing consumer demand.”

Oh yeah, you can also expect a few new DSLRs (surprise), some hot new lenses, some interesting news on the kiosk front and more than a few photo book/photo gift solutions.

See you in Las Vegas... again.