The company behind the site, Pelago, launched a mobile version of Whrrl late last year—which certainly made sense as the concept speaks directly to that market—and Whrrl v2.0 was recently made available in the iPhone App Store. The company claims more updates and changes are planned.
"Whrrl v2.0 is our improved storytelling application for the Web and mobile phone that lets people share and remember their real-world experiences as they happen. Everyone—whether physically present or not—can contribute to the experience. Stories can be published to sites like Facebook and Twitter, and the storyteller controls who can view and participate," explained Pelago's Heather Meeker, the company's MarComm Director.
Consumers are getting more and more comfortable with quickly organizing and uploading their content to the Web and the trend today is clearly about telling a story rather then just posting pics.
And that's no fish phory.
