What are the programs or initiatives that the distributor community is enacting with dealers’ well-being in mind that excite them the most? What programs do they think will have the greatest potential for bolstering their customers’ profitability and seeing them through the difficult year ahead—and why?
We recently chatted with a few of the major movers in the CE/imaging space to answer those questions and their responses provide some real optimism.
Warren Chaiken, President and COO, Almo
At Almo, we are constantly working with our dealers and vendor partners to ensure the success of the channel. To help our dealers during the economic downturn, we’ve beefed up our inventory levels so they can order product as needed, which reduces their financial risk. To broaden their customer appeal and revenue opportunities, we’ve added additional product categories, including A/V accessories and photo/video categories.
We are also negotiating vendor-specific sales programs that include extended terms along with pricing programs. In the past 12 months, we’ve improved our dealer services, including an upgrade to our Web site to make it easier for our dealers to do business—particularly during non-business hours, expanded our Dealer Expos and developed private sale opportunities. Almo has a long history of promoting dealer health; as one of our core business principles, you can rest assured it will continue to be a focus for us.
www.almo.com
Joel Blank, Executive Vice President, ArchBrook Laguna
We are initiating a number of support programs, from more efficient metrics to SEO and marketing efforts not traditionally associated with distribution in order to help our dealers and suppliers sell more product, more efficiently and more profitably.
The market conditions we are all confronted with are unprecedented, so we are rededicating ourselves to partnership that is unrivaled in the industry. The new programs being launched by ArchBrook Laguna will give our suppliers and retailer customers the ability to be successful with innovative marketing support and metrics.
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