Generating Holiday Sales Leads

December 2008

multipage

Global marketers Clash-Media have a new offering that they claim will help retailers boost their sales this holiday season. The company will extend its Proactive Online Lead Generation service to U.S. retailers over the holiday period to, as they explain, “ensure they connect with interested consumers and boost sales.” Companies such as Samsung and Pepsi are already using Clash-Media as part of their online marketing mix, and the approach, CM explains, enables them to mail catalogs to relevant customers, convert sales over the phone and provide more information on special holiday offers.

“At a time when companies don’t have the budget to heighten their TV advertising, for example, the ability to connect directly with customers is especially valuable,” commented Christopher Petix, President of Clash-Media US. “We provide a solution that can combine high quality and high volumes because we have a wide network of partners that help to gather leads; which means we can reach out to a large consumer audience and generate the return that major retailers are looking for.”

Clash-Media’s Proactive Online Lead Generation approach essentially gathers customer information based on whether they have expressed interest in a specific company or offer; not a general area of interest, “to ensure that all leads are relevant, new and hot.”

“We don’t give our customers leads that they cannot use,” continued Christopher Petix. “Usually when you order high volumes of leads, you expect that a certain percentage of them will be out of date or not relevant. We gather all leads to order, so our customers can be confident that they are getting high quality.”

Clash-Media recently revealed that it now generates over 1.2 million fresh and targeted consumer sales leads every month via its performance based Online Lead Generation campaigns. Clash-Media currently has over 100 live digital campaigns and works with some of America’s leading organizations including SC Johnson, Charles Schwab, the US Army and Samsung. For more information visit www.clash-media.com.