CEA Insight : Photo Books: Transforming Memories Into the Ultimate Gift
April 1, 2009Endlessly crunched for time, today’s end-users need easy, quick and portable ways to share their photos. They don’t want to spend valuable time fussing around with pictures - having to resize, edit, crop or rotate them in order to e-mail them, only to find out that the files are too large to send. Users are looking for accessibility and practicality when it comes to showing off and sharing their special memories.
Photo books are becoming one of the most popular ways to share photos. Users can easily carry their photos and show them off at a moment’s notice, or compose a book for a loved one and have it delivered to their door. Grandma loves receiving photos by e-mail, but was often frustrated that she couldn’t share them with her friends at the beauty salon. Now she reaches into her purse and produces a gorgeous, small photo book filled with pictures of her grandkids enjoying their favorite activities. This is sharing at a whole new level!
Printing photo books from digital images is undoubtedly the fastest growing product in the photo processing industry. Many photo-related sites and desktop software programs offer consumers help in creating photo books. ArcSoft and other companies, offer the ultimate user experience for photo books. Without purchasing software, users can create one-of-a-kind photo books featuring their own digital pictures and tell their life stories in a unique and easy to share way.
Creating the photo book is a very simple process. First, select the photo book template you would like to use, all sorted by category: travel, wedding, baby, seasonal, etc. Then, you choose the pictures you would like to include (editing is optional). Place each picture in the place holders and once you’re done, just follow the steps to order. Just like that you’ve sent a photo book full of pictures of your little one’s first baseball game or ballet recital to grandpa and grandma.
Or you can opt for a faster, more automated experience with an option such as the Quick PhotoBook selection. There’s no need to wait for photos to upload. Choose your preferred photo book size and style, select pictures and watch as they are automatically grouped together and placed in a layout of your choice.
Each photo book also can easily be personalized for multiple recipients without having to start from scratch. The user designs it once and then can change a few photos for each person on their list. With many products, editing the photos is also as easy as ever with red-eye removal, enhancement features, color matching, brightness/contrast adjustment, etc. The user can even start a project, save it and return later to finish it. When finished composing the book, the user’s gift is shipped directly from the factory to the designated recipients – hassle free.
