Broadband Changing E-Commerce
October 2007Another common trend among e-tailers with a brick-and-mortar presence was offering their customers in-store pick-up for items ordered online – in an attempt to get as many of their Web shoppers as possible to step inside the physical store.
It all speaks very directly to the aforementioned Web 2.0 movement as the convenience of shopping from home adds new tools and innovation to enrich the experience.
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